Memphis Marketing and Advertising

Having an understanding of search engines is one of the most critical concepts of effective web design and marketing. Search Engines like Google and Yahoo use advanced software spiders to constantly search and monitor the web for content. Google then ranks websites using their PageRank method in which content and links to that site count as votes for how high it lands in the search results for keywords found on that site. For years, website designers and SEO companies have charged fees to gain higher PageRanks through link farms and “registering sites with search engines.” Both of these methods are potentially useless since Google does not use registration as a way to index sites. their software spiders automatically index and rank sites. Also, link farms can actually hurt a site’s ranking. As these software tools improve, it is becoming more evident that web designers need to rethink their SEO methods in order to stay competitive. At Herrington Marketing, we take a completely different approach to your Search Engine goals. We have found that having relevant content and links to your site are the only way to effectively raise your PageRank. In simple terms, we create websites that are easy to find and navigate, and are full of useful content to the consumer. These requirements allow Google to recognize that our sites are THE authority on their subjects. After all, Google’s goal is to provide its users with the best information, ranked in the best order. So beware of companies charging fees to submit sites to search engines or add links to link farms or sites that are not relevant to your subject. The same is true for Search Engine Optimization that is true for life. Shortcuts almost never work as effectively as you think they will.

Herrington Marketing