Memphis Marketing and Advertising

Herrington Marketing is in the process of creating and implementing a Content Management System to add to our list of web services we provide. We will still offer custom built platforms and site specific programming, but have partnered with another company to sell a easy to implement CMS that will allow quick site creation with full functionality and the ability to update and create new site pages, content, photo galleries, etc to websites. We are exploring several products with our decision leaning towards a Sitewrench based system. We will still offer Wordpress blogs, Static html sites, and custom programming along with this new system. Look for us to implement the CMS within the next couple of weeks. This will feature a low monthly fee to have your site built with Sitewrench and hosted on their servers.

Check out these links below for more information concerning the .mobi domain web initiatives. These are the standards being put in place concerning web design for mobile phones. As Iphones and Blackberrys are becoming popular, the number of people accessing the web from mobile devices is increasing rapidly. With 4 times more cell phones being purchased than laptops, the .mobi advertising market is begininng to expand from simple ring tones to full web design for cell phones.

dotMobi

W3C Mobi-Web Initiative

Wikipedia .mobi definition

Stewart Plumbing, a local Memphis and North Mississippi Plumbing Company has been a long time client of City Storm Media and Signs First Downtown. From print design to vehicle graphics, we have transformed their marketing and advertising into the best on Memphis. Now, with a new site redesign comes a new Search engine campaign for Herrington Marketing. The new site is CSS based with text links, meta and alt tags, and keyword optimized content that will surely bring them a presence in the searches. Now it’s up to us to start building their links and increase their PageRank. In the meantime, check out the new website and the great service structure that this plumbing company has created with customer referral programs and service plans. Stewart Plumbing- Memphis and North Mississippi Plumbing Providers.

We added a blog a while back on my wife’s website for her store Mode du Jour. We are pleased to see that this blog has doubled the hits to her site in the past 3-4 months and has already achieved a PageRank of 3. Not bad considering that it has been up for less than a year. If you’re a Memphis fashionista, you may find a lot of useful information on there. Check it out.
Mode du Jour’s fashion blog

For the search guys, this may seem like small potatoes, but realize that she is catering to a small market and that niche markets can be easy places to achieve some great search engine exposure. Just think if she expands to other markets. We’ve built a search engine profile that will easily translate into hits on those markets as well. On top of that, we’ve created an expandable site with traffic history to work with down the road. While we may never receive hits from many generic fashion searches, she is already receiving key phrase hits that apply to her particular industry. The more she writes, the more phrases that can come up, the more people link to her, and the higher her PageRank moves. 4 years from now, she may be a top competitor in the fashion search world. Starting off small may be the best SEO tactic yet.

Here’s some shots of us being robbed of the Best Hot Wings crown. South Main Sauce Slingers placed 8th out of 17 teams. But in our defense, we thought that it was a Hot Wings contest not a girl wing contest. Next year we’ll know what we’re up against and wear skirts.

Here’s our mega awesome logo

Here’s the rest

Here’s some of my uber glam shots from the Dr. Zarr Photo shoot this weekend.

I can’t believe I used to play in this band and wear that stuff. But there’s a reason their the number one cover band in the region.

Here’s a couple of the pics from Sunday’s shoot. If I could ever get the whole fill flash thing figured out, there would be a lot more that look awesome

Just got through shooting an event for Sue Layman, an artist in South Main. Here’s a couple of the pics.

As vice president of the South Main Association, I try and participate in as many events in the district as I can, but there are always a few that require special attention. When this event came about, I knew that there was no way I could let this pass. As an avid hot wing consumer, I saw a hot wing cooking contest that benefited the Ronald McDonald House in Memphis, as a must do situation. This year, the Annual Hot Wing Contest will be held on April 26th, in front of Central Station on South Main. It is my hope that the Shops and Galleries of South Main will sponsor my team which will provide much needed exposure to the shopping destination concept we are trying to brand in the district. With all the proceeds going to The Ronald McDonald House, this will be a very beneficial event to attend. Please come out to the event and suuport this great local charity!

Oh and eat some wings and drink some beer as you watch my team wipe the pavement with the rest of the competition!