Memphis Marketing and Advertising

Goal: To contact dependable representatives around the country, targeting college campuses primarily.

Take street team approach: Underground marketing: Create Buzz Effect: Utilize Wow Factor: Unconventional Tactics: No rules: Sales Representatives Use Creativity to Promote: Commission Based Incentives: Multiple Goals with Each Promotion: Sell, Divide, Conquer: Campus Reps: Music: Fashion: Art: Live Shows: Art Exhibits: Festivals: Fashion Shows: Sponsorships: T-shirts: Hats: Bags: Stickers: Memory Sticks with Instruction Files: Use Web Networking: Always Visible Graphics: Myspace: Facebook: Uber: Printed Banner Campaign: Free Music: Take Record Labels Out of the Picture: 1st big event for seed money: Nobody’s Immune: Contact Friends and Family:

Companies Spawning Idea-

Dell Lounge: Varsity Group: Gen Art: Smith 7: Red Bull: Myspace: Facebook

To do-

Bring focus to ideas. Discuss Direction. Promotional Material Pricing. Road Trip with Rocketboys. Pick Artists. Website Pricing and Details. Continued SEO.

Art to Consider- The Rocketboys: The Headlights: Regis: