I just finished reading “The 20 Things You Must Know About Music Online,” by Andrew Dubber. This is a 96 page pdf available at newmusicstrategies.com that concisely organizes the online music world into an easy to understand essay. I’ve recently become a huge fan of Pandora and Last.fm for discovering new music. I love the fact that more and more artists are giving their music away. The market has changed and less labels are able to make money off the traditional record. Using free music as a marketing tool for an artist seems to make the most sense in a market where the industry is losing the file sharing and piracy war. As a marketing and advertising professional, I have always been intrigued by the product. For me, the essence of marketing is figuring that out. For musicians, the faster they realize that they’re the product, and not their CDs or T-shirts, the faster they’ll begin to think outside the box in terms of marketing. With Web 2.0 marketing, musicians can capitalize on the word-of-mouth advertising model by allowing their music to be shared. Music listeners have traditionally listened before they bought. A working band can gain an impressive growth of fans by giving music away. These new fans can then buy older catalog items, attend concerts, and tell their friends. If you are a young, struggling independent artist, please take the time and read the above referenced guide. It will competely change your marketing mentality.
Seth Godin’s Blog
New Media – Online Marketing for the Musician
I just finished reading “The 20 Things You Must Know About Music Online,” by Andrew Dubber. This is a 96 page pdf available at newmusicstrategies.com that concisely organizes the online music world into an easy to understand essay. I’ve recently become a huge fan of Pandora and Last.fm for discovering new music. I love the fact that more and more artists are giving their music away. The market has changed and less labels are able to make money off the traditional record. Using free music as a marketing tool for an artist seems to make the most sense in a market where the industry is losing the file sharing and piracy war. As a marketing and advertising professional, I have always been intrigued by the product. For me, the essence of marketing is figuring that out. For musicians, the faster they realize that they’re the product, and not their CDs or T-shirts, the faster they’ll begin to think outside the box in terms of marketing. With Web 2.0 marketing, musicians can capitalize on the word-of-mouth advertising model by allowing their music to be shared. Music listeners have traditionally listened before they bought. A working band can gain an impressive growth of fans by giving music away. These new fans can then buy older catalog items, attend concerts, and tell their friends. If you are a young, struggling independent artist, please take the time and read the above referenced guide. It will competely change your marketing mentality.