Memphis Marketing and Advertising

Herrington Marketing is proud to once again team up with City Storm Media for SEO services on the Frase Protection website. Frase Protection is a Memphis based Security and Surveillance System Company. They contracted with City Storm for their new branding which includes a custom designed CSS built website. We provided Search Engine Consultation and Meta Tag creation for them. As with a lot of our clients, Frase is entering a niche market that serves a localized customer base. Unfortunately, they also compete online with every directory in the world trying to gain a piece of the Memphis market. While Google does an excellent job categorizing and ranking sites, it can be hard for a smaller site like fraseprotection.com to get filtered through the larger more generalized sites. Since they are never going to receive a large amount of traffic because of their small market, we have to rely on link building and a large amount of good, saturated keyword content. Building their site in CSS allows us to create a scalable system which we can grow and update over time. This system builds content and ensures return visitors and better bounce rate percentages. All with the goal of growing a customer base and increasing business. Check out Frase Protection’s new site and peruse through the services they offer.