Quite possibly the greatest blog name ever, Above the Brink is the brainchild of my great friend Ethan Langston. Well, so maybe I have to take a little bit of credit for pushing him to do it. And, I may have set up the blog for him and fixed the typos in his first couple of posts. However, Above the Brink is completely Ethan. It was already Ethan before he even registered the domain name.
That is why I begged him to do it.
The web has helped create some funny phenomenons. Seth Godin calls them “tribes.” I like to call them “Math Clubs.” In a nutshell, the web has allowed all of the weirdos to connect with each other. They can bond around singular loves. Everyone uses math, but most people would probably say they don’t like it. I hate it. I know it has benefits, but I am hopelessly bad at it. So I despise it. Interestingly enough though, there are people who like it. There are even a few of those people who love it. Those guys started the Math Club. They may have been weirdos to me, but with each other, they were happy.
So now, with the help of the internet, people are more easily connecting to each other around their passions. The Math Club has gone viral. (Funny thing, those math guys are now making a killing from the internet) These tribes are built around any topic or idea that people are passionate about. The internet gives them the opportunity to connect, to share and to discuss.
For Ethan, I saw something occurring in his life that fit this tribe model perfectly. He has an unbelievable passion for sports. More than that, his passion is tailored even more specifically to Memphis sports and Fantasy sports. He’s also intelligent about it. He speaks fluently and logically about his passions. Sadly, he has surrounded himself with people like me who can’t and won’t discuss sports on his level. He needed an outlet.
So welcome to Above the Brink.
Will Ethan become the great leader of the Memphis sports/Fantasy sports/all things sports tribe? Probably not. But if what he has to say interests people who view sports similarly to him, he may just be on to something. Regardless, he has his outlet and at least one loyal follower…Me. I might not be able to go toe-to-toe with his comparisons of the NBA and the Matrix, but I now know that David Stern is somehow involved with the NBA. That’s a start, right?