Memphis Marketing and Advertising

Recently, we updated one of our client’s meta information and content. This client happens to be a Memphis sign company owned by my father. Three years ago, we set up a Google Adwords account for his new site, and then let it be. While he has received a fair amount of business from the paid results, we thought it was time to use our knowledge to boost his organic search potential. We are happy to say that once indexed, his site began popping up regulary on the first page for many Memphis searches. He already had site history, a good amount of traffic, and a pretty established network of links. It simply took tailoring his content to fit Memphis searches better. While content is great, having that history and link structure will really help his site stay high in the Memphis sign search results.

As a Memphis web design company, we are constantly looking for ways to better serve our clients. Right now, we have two companies who offer franchises as our clients. We are now in talks to develop CSS templates for the individual franchises to use as their websites. This would give each business owner the opportunity to move into a unique web solution, complete with search engine optimization and the ability to expand and customize as needed. The great advantage to CSS is that you can use one style sheet to control the look of more than one design, while keeping the overall appearance uniform. This serves as a great tool for these companies as they require consistency in their brand image but want to allow individual franchise owners some freedom in their design and use of a website. Please check back soon as we will be unveiling more details as we work on these exciting projects.