Monthly Archives: January 2008

EXIF Meta Data

Since the dawn of the digital age, photographers and others who handle digital images on a regular basis have struggled with keeping track of the spread of their images. Because digital images are easily copied, a photograph published online could end up easily on a thousand websites. Just as the music and film industries have [...]

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Validated Meta Tags

xhtml requires that all tags must be completely lowercase to be validated by the WC3. You must also have the correct closing tag. Here is the correct way to display the tags. <title>Website Title</title> <meta name=”keywords” content=”insert keywords here” /> <meta name=”description” content=”place description here” /> <meta name=”Expires” content=”never” /> <meta name=”DC.Title” content=”title” /> <meta [...]

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Decrease Bounce Rates

Bounce rate is a fancy term to describe for how long it takes for someone to leave a particular page of your site once they visit it. There is good evidence that suggests that as Google’s algorithm’s improve, things like bounce rate are beginning to surface as influences on a web page’s PageRank. Google Analytics [...]

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Search Engine Terms Explained

The post below outlines common terms or phrases used on search engine optimization. I’ll try and show how these terms relate further by using real world examples. Google is a search engine. When you type a word or phrase into the search bar, you are typing a Keyword or Key Phrase. The results of your [...]

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Search Marketing Terms

advertising network: Revenue sharing where ads are bought through a single company and then displayed on other sites that recieve a percentage of the revenue. algorithm: Search Engine technology for displaying results. click through rate (CTR): Measures the amount of clicks on an ad as a percentage of clicks to impressions. content network: Websites that [...]

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