Memphis Marketing and Advertising

Recently, we updated one of our client’s meta information and content. This client happens to be a Memphis sign company owned by my father. Three years ago, we set up a Google Adwords account for his new site, and then let it be. While he has received a fair amount of business from the paid results, we thought it was time to use our knowledge to boost his organic search potential. We are happy to say that once indexed, his site began popping up regulary on the first page for many Memphis searches. He already had site history, a good amount of traffic, and a pretty established network of links. It simply took tailoring his content to fit Memphis searches better. While content is great, having that history and link structure will really help his site stay high in the Memphis sign search results.

As a Memphis web design company, we are constantly looking for ways to better serve our clients. Right now, we have two companies who offer franchises as our clients. We are now in talks to develop CSS templates for the individual franchises to use as their websites. This would give each business owner the opportunity to move into a unique web solution, complete with search engine optimization and the ability to expand and customize as needed. The great advantage to CSS is that you can use one style sheet to control the look of more than one design, while keeping the overall appearance uniform. This serves as a great tool for these companies as they require consistency in their brand image but want to allow individual franchise owners some freedom in their design and use of a website. Please check back soon as we will be unveiling more details as we work on these exciting projects.

Our search engine client, Stewart Plumbing is now number one for several searches. They are joining the list of clients who have successful Search Engine Optimization results. Just click the links below to see for yourself.

Our client - Frase Protection

search results for “Memphis Video Surveillance Company” - google search result

Our client - Stewart Plumbing

search results for “Southaven Plumber” - google search result

search results for “Memphis plumber” - google search results

Our client - Signs First Downtown

search results for “sign company in Memphis” - google search results

Our client - Yard Guard

search results for “memphis Mosquito Control Company” - google search results

For most of our clients, we are winning the search engine wars. Even our new sites are constantly moving up the search engine standings and our SEO knowledge is constantly growing. Frase Protection, a Memphis burglar and security alarm provider, is steadily popping up for Memphis searches, and Stewart Plumbing, a Memphis plumber, is now beginning to perform well in Google. With all this success, we have neglected our own site. Herrington Marketing is not popping up nearly as well as it should and it’s simply because we have not put any time into it. As a Memphis Search Engine and Web Design company, it’s clearly unacceptable to not be leading by example. So for the next few months, sit back and relax and watch us take over the field we conquered years ago.

I am continually blown away by the way Google has set up their services. I set up Frase Security and Alarm Protection’s Google map account today. It’s unbelievable that you can list something on Google maps, click verify, and they will call you that second. You enter a code and they publish your listing. No one calls you and tries to sell you a larger listing, no hassles or year contracts. I’m not sure how the yellow pages are still in business. I haven’t listed anything in the actual book for quite a while. I’ll place clients in their free listings online, but I have to weed through all the money making options just to get there. Then I usually get a call or too from a sales rep looking to sell me a sponsored listing. Sorry, not interested.

Just my little web 2.0 experiment. I want to see if Google Analytics picks up links from del.icio.us accounts. I have a del.icio.us account but have not networked on it at all. It seems that with 2.0 networking, you have to pick the one’s to stick with. It would be too time consuming to be on all of them and do the leg work to keep them current and growing. I won’t rank them right now. They all work if you stay on top of them. Unfortunately, web 2.0 “friends” are fickle, give it a week and they forget about you and never return to your site. This is why bands who use Myspace to promote themselves must keep their content new and fresh. Same goes for every type of blogger or web content publisher. Memphis SEO

Tricks of the trade continue for SEO. I had 40 new comments awaiting moderation today on my website’s blog. Every one of them was from an automatic comment submitter guaranteeing me comments on hundreds of blogs instantly. Do these people not realize that spam tricks do not work for SEO? Are people out there actually paying for these services? I guess there will always be people looking for the easy way out in life. Let’s face it. real SEO involves hard work. Getting real links from valid sources and creating content that is searchable but still relevant to the searcher is a time-consuming and slow process. Using a spam software for comment generation is the quickest way to get yourself in the doghouse with Google and the other search engines.

The South Main Historic Arts District has a neighborhood association that we who are involved affectionately call the SMA. As part of my role as Vice-President, I have been searching for a viable and cost effective option for SMA’s very outdated site. Well my affinity for Wordpress won out, and southmainmemphis.org is now a card carrying Wordpress supporter. For now, we have the generic wordpress blog template up, but a full CSS design is in the works. Look for the entire website to be up in the next few weeks with a great CSS design from Herrington Marketing.

Herrington Marketing is proud to once again team up with City Storm Media for SEO services on the Frase Protection website. Frase Protection is a Memphis based Security and Surveillance System Company. They contracted with City Storm for their new branding which includes a custom designed CSS built website. We provided Search Engine Consultation and Meta Tag creation for them. As with a lot of our clients, Frase is entering a niche market that serves a localized customer base. Unfortunately, they also compete online with every directory in the world trying to gain a piece of the Memphis market. While Google does an excellent job categorizing and ranking sites, it can be hard for a smaller site like fraseprotection.com to get filtered through the larger more generalized sites. Since they are never going to receive a large amount of traffic because of their small market, we have to rely on link building and a large amount of good, saturated keyword content. Building their site in CSS allows us to create a scalable system which we can grow and update over time. This system builds content and ensures return visitors and better bounce rate percentages. All with the goal of growing a customer base and increasing business. Check out Frase Protection’s new site and peruse through the services they offer.