Our purpose is to reinvent the English language with you in mind.
My name is Brandon Herrington, and I am a freelance advertising and marketing consultant in downtown Memphis, TN. I have teamed with a small group of web designers, copywriters, and photographers to provide my clients with a solid and reliable source for all of their marketing needs. In order to fully explain the goal of this company, I am going to throw out some examples of successful product branding. These products have now become everyday grammar; Words that are earning their rights to be placed in Webster’s dictionary, complete with origins, pronunciations, and definitions.
When you can’t be at home for American Idol, You TIVO it.
When you share your videos or music in a way that can be downloaded on personal mp3 players, you are PODCASTING.
We no longer ship packages, we FEDEX them.
If you have to blow your nose, you ask for a KLEENEX.
If your boss needs 100 copies of his memo, you XEROX them.
Small children sometimes wear shoes that VELCRO instead of having laces that tie.
Wouldn’t you like for your product to have the lasting effect that these have? Even if you are selling a small service to a small client base, it is my goal to ensure that your product has the branding power to become commonplace verbiage. Your clients don’t need options if you become the only option in their mind.
While we have our specialized areas of expertise, we are a full service advertising agency, capable of creating and running full blown ad campaigns. If you are looking for a company that builds upon traditional advertising methods with solid technology knowledge, then Herrington Marketing is the perfect solution. We live in an exciting time where high resolution imagery, Google analytics, and electronic advertising are drastically changing the advertising market. With Memphis being a major market, we must stay current in order to stay competitive. It's this goal that ensures a viable advertising product for our clients.
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